Anyone can sit down and type out a bunch of words, but it takes effort and strategy to create top-performing content.
If you aren’t drafting top-performing content, then you are just wasting your time and adding to the noise.
This type of incredible content is necessary for your pages to perform in the SERPs, garner organic traffic and move traffic through your sales funnel.
I call this type of content, pillar content.
Pillar content offers stellar possibilities in many categories and they are crucial to the success of any business.
The contextual information displayed offers links and in-depth data in an organized fashion that is easy to digest.
It is aesthetically pleasing and easy to navigate, nonetheless. More importantly, it is critical information that will be relevant and valuable to the audience.
So how do you create a Year of Pillar Content Topics in less than an hour?
Trust me, I know it can be a bit daunting to sit down and try to craft this type of content, so what I do is reverse engineer it.
Break it down into manageable chunks and work backward.
When you are finished, a year worth of top-performing content.
1. Start With An Arching Keyword Topic
Try to identify a broad term that your audience may use when searching for your product or service.
The term needs to be relevant but not too focused. It should be broad enough to encompass most of your content.
This is why it is called an arching keyword.
Think of it as the top of a mountain or pillar.
The keyword term you choose would sit right on top. It may be two or three words, such as oral health.
It is just broad enough to encompass a wide range of material, but it is focused enough for a specific industry.
Be sure that your content supports moving the audience from visitors to converting customers.
Google offers a Keywords Everywhere plugin that gives monthly search volume.
You want your arching keyword topic to have a monthly search volume of 2,500 or more. The more, the better.
This is known as identifying your summit and it gives you a point from which to work backwards.
2. Provide Context
Content is king, but context is God – Gary Vaynerchuk
Next, you’ll want to identify a series of core topics which help provide context to your arching keyword.
These core topics need to be relevant to your content and your arching keyword alike.
They also need a reasonably high monthly search volume, but not as high as your arching keyword.
Remember, that needs to stay on top because you are working backwards.
Each one of these core topics should be around three to five words, respectively.
One great way to identify these topics is to review Google’s auto-complete and other related terms. Use the plug-in to review the monthly search volume for each before narrowing down your list. Remember, your arching keyword is not part of this list.
You are looking for relevant terms that your arching keyword encompasses.
Your chosen core topic terms should have a monthly search volume between 400 and 2,500.
3. Craft Secondary Supportive Content
Your series of core topics will give you direction for your secondary supportive content.
This secondary content will be the basis of your weekly consistent posts, such as blogs and video.
The goal here is to use this content to convey the most valuable information.
Think of it as a way to connect people with relevant information that others found incredibly valuable.
Monthly search volume for secondary supportive content should be between 400 and 10.
Each level should be able to build off of the last.
If you are reverse engineering, then each subsequent level should be a little more focused than the last.
Creating a Year of Content Topics
Now that you have all this data, all you need to do is organize it and start writing down your 52 topics ideas.
It took me about 48 minutes to create 🙂
Feel free to make a copy and use it for your business.
Readers aren’t going to show up just because you’ve written something. In fact, they may bounce if the content isn’t engaging.
That’s why it is important to focus on writing great content.
In order to do that, you need to reverse-engine a resource-driven pillar page that already focuses on your niche.
Using the information provided here, you should easily be able to figure out what to do, how to find it, the right way to develop your content strategy, and so much more.
There is no reason for you to continue scraping the bottom of the barrel.
Take control of your content marketing strategy with these tips and enjoy the newfound traffic.
Content is just one piece of the puzzle.
If you are serious about finally getting a funnel that simply makes you money, I want to invite you to my upcoming mini training:
‘The 9 Ingredients of Virtually Every Successful Funnel’
So go ahead and register and I’ll see you on the other side…