Did you know that live video is one of the fastest ways to build your brand on social media? In fact, Facebook Live drives so much engagement that the network gives this content greater organic reach than other content types (Source: HubSpot).
As an influencer in your industry, going live on social media could be the fuel you need to boost brand awareness and attract more followers to your pages.
So here are four easy ideas on how to employ this tool to advance your social media marketing strategy:
#1 Promote a 3 or 5-Day Challenge
People love challenges, especially when it’s done in a collaborative effort or setting. It’s a great way to keep followers checking your emails and social media pages to “check in” or to get the next tip for the day. Finally, you can move your audience to action by helping them achieve a long-awaited goal.
Therefore, set aside a week or three days to host a challenge. Go live the same time each day to increase attendees. Also, encourage participants to interact through the comments and share their experiences. All of this works towards building relationships and brand loyalty.
#2 Host a Live Q&A Session
Give your followers and customers an opportunity to ask you questions in real-time. Not only does this help your followers get immediate responses to their inquiries, you’re also building trust using this authentic approach.
Hosting live Q&A sessions gives you a chance to discover what your customers are thinking and the problems they’re having to help improve your own initiatives. By simply documenting these questions, you’ll never run out of ideas on what to create for your next program, blog post, or event. This is an excellent way to stay in tune with your market.
#3 Take Followers Behind-the-Scenes
Allowing viewers to experience your brand’s culture live and in living color is perhaps one of the greatest benefits of live video. People get to truly see how your business operates, its personality, and the passion you have for what you do.
These transparent experiences only help hone the relationships you’re building, which will give you the slight edge above competitors.
So, use Facebook Live or Instagram Stories to give your followers a backstage pass to your live events or day at the office. Invite them into your world. As they get to know more about who you are, they’re more likely to do business with you in the near future.
#4 Use Zoom to Perform Live Webinars
Did you know 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads? Not only will webinars ideal for progressing your lead generation strategy, it’s a great way to extend valuable content to your audience while positioning you as a leader in your industry.
You see, as an author, coach, or consultant, you can delve deeper into content topics for greater understanding for your audience. They’ll appreciate the value and are more likely to continue to follow and do business with you.
The good news is, you can broadcast a live webinar right on social media using the Zoom third-party application. Through Facebook Live, you can host a full-presentation style webinar on the platform, significantly increasing visibility for your brand.
Use this tool to your advantage. Commit to adding live webinars to your social media marketing strategy. This two-packed strategy can drive more followers to your pages, nurture your leads, and extend your influence in the industry.
Use Live Video to Engage More Followers
Live video is the perfect tool to amplify your marketing. Attract more followers, get them interacting with your videos, and build trust to accelerate your inbound efforts. Commit to going live at least weekly. As a result, you’ll find your audience growing and increased awareness.