Content repurposing can increase traffic, improve conversions and allows better follower engagement. It’s also one of the best ways to maximize your content efforts and extend your reach and influence.
When repurposing, you’re converting your content to suit different formats. Allowing your audience to engage with your brand on different platforms.
By repurposing content, you will “appear everywhere”, whilst optimizing your content for the various platforms.
Your content strategy will be working smarter and increase your brand’s exposure.
Grow your reach and influence online with these six steps:
#1 Host a Webinar
Solidify your authority and thought-leadership in your industry by hosting a webinar. Give a live presentation, delve deeper into your post, and highlight and expand on key topics.
With a webinar, you will be delivering solid content to your audience. You can capture leads from every registered participant. Generate sales at the end of your broadcast through a clear call-to-action. Then, gain greater exposure by uploading your presentation to SlideShare.
It’s an effective technique to add in your content marketing strategy.
#2 Convert Your Blog into an Audio for Podcasting
According to Convince and Convert, 67 million Americans listen to a podcast monthly. The popularity of podcasts has made it a viable platform for marketers, like you, to take advantage of. Through connecting and growing your audiences whilst building your brand. It’s an excellent outlet to give followers a way to digest your content “on the go”.
Convert your blog into audio by designating a team member to do the honors. Upload the audio to your podcast channel to grow its content.
Improve user-experience and embed the audio onto the blog post. Giving your visitors an option of listening or reading your article.
#3 Post a Question on Quora
Creating a presence on Quora is an excellent way to showcase your expertise on a given subject.
It is a Q&A platform. Users will post a question and receive thoughtful responses from industry leaders. Use it to increase your brand exposure and position yourself as a reputable source.
Search for questions that pertain to your blog topic. Respond, then link to the blog post where users can gain more in-depth information. If you can’t find a question that relates to your article, post one of your own and then answer it.
Be sure to keep your audience in mind when creating the question. How would they word it? What possible keywords would they use? Doing so will help your question show up in the search results when posed by your target market.
#4 Broadcast Live on Social Media
It’s no surprise that live video creates massive engagement on social media. Users enjoy the moment of connecting with someone in real-time, especially brands. It adds a human touch to your content, making you real and relatable.
These tools include Facebook Live, Periscope, and Instagram Stories.
Leverage these in your content strategy to build your brand fast and gain trust with your followers.
When live, you can expand on an existing blog article.
Boost viewers by sharing the day and time of your broadcast in advance. Remembering to use branded promotional images.
During your broadcast, encourage viewers to ask questions to increase engagement. Document these inquiries to use as future topic ideas for your content strategy.
#5 Convert Your Blog into YouTube Videos
Did you know the average amount of video content watched on YouTube is 1 billion hours per day?
It is the second largest search engine site. It is vital that you nurture your YouTube channel with valuable content. Cementing your presence and engaging your market.
Videos are powerful tools that move viewers to action. They help people digest your content easier while getting to know your brand. Building trust and credibility, they are important to a working inbound marketing strategy.
Use these guidelines to repurpose your blog content into video. Use each major subheading in your post as a separate video or create one video to highlight the entire post. Even convert your post into a mini-video series, using it for several purposes. As a lead magnet for opt-ins, an email campaign, or to engage your social media audiences.
The key to increasing visibility on YouTube is optimizing your video. Include the keyword in the title, description, and tags. Also, mention it a few times in your video for further optimization.
#6 Design an Infographic
Infographics perform well on social media. Being “liked” and shared three times more than any other content type. They are highly-visual, detailed content pieces. They are great for sharing lots of information in a concise, illustrative format. Infographics are easy to understand and give immense value for those who engage.
Design an infographic using Canva or Infogr.am to repurpose your blog content. Share your graphic on networks like Pinterest and Facebook to drive social shares. The advantage of creating an infographic is that you can embed it in a new blog article to publish a separate post. You can syndicate that post on sites like Medium to increase exposure.
Content repurposing is a smart marketing strategy. It extends the life of your content while getting it in front of many people. Start by using this checklist to repurpose your popular and evergreen content. Leverage this strategy and you’ll notice a growth in your following, more traffic to your blog posts, and improved lead generation.