Everywhere we turn we are oversaturated with all kinds of promotions.
Whether it’s through regular ads, social media posts, news sites, and even blogs–there are far too many options available for consumers.
As a result, consumers have become more selective about the types of content worth their time.
Here are some standard statistics about content available on the internet:
- 1.8 billion photos are uploaded daily
- 2 million blog posts are created every day
- 2.4 million e-mails are sent every second
These staggering statistics show us that there is real information overload.
How do we stand out from drowning in the sea of content?
This post will be looking into the top five tried-and-tested types of content that bring the best conversions.
1. Product or Service Reviews
If your business involves e-commerce or affiliate marketing, having an in-depth review is something that you should add to your arsenal of content.
It’s because people who look for them have already made the first step in the decision-making process.
They have decided that they want to buy but are looking for confirmation that what they’re buying is an excellent product.
Putting up a review will help affirm or weaken that decision.
Product reviews are highly recommended for businesses that sell in popular niches such as:
- Beauty and Fashion
Doing a review about a new gadget, a health supplement, cosmetics, or an insurance company can help users click on your links and respond well to your call-to-action.
2. Comparison Posts
Comparison posts are similar to product reviews, but they declare a winner at the end.
You’ll often see this type of post on blogs from gadget websites such as Tech Radar.
Like the reviews content, comparison posts also eliminates the difficulty of pushing the consumer further into the sales funnel.
They have already decided that they want to buy something, all they need is the best choice for their decision. You can do comparison posts in several ways:
- You can create a table outlining similar features
- You can make a narrative of your opinions on both products
- It may also be helpful to add pointers for buying or an explanation of your best pick
This post is a useful way to show your business as an authoritative figure in your industry.
3. New Release Posts
Whether it’s an article or video form, you can create videos about new releases of products.
In new releases, you can talk about how is it different from previous versions, what are its best features, and how users can benefit from it.
There are many advantages to creating new release posts:
- There is not much content in the market similar to yours as it is relatively a recent trend
- This type of post can be a way to boost your product launching
- It can also help your potential customers become more accustomed to your new products
New releases are always exciting, so be sure to include at least one or a couple of posts each time you introduce a new product or service to your audience.
4. Strong Statement Content
Many would think that content that makes strong statements is used only for traffic.
Or even worse, it would potentially drive away a consumer with opposing views.
These impressions are very far from the truth.
In fact, strong statement content can even lead to more conversions that typical, boring ones.
A lot of these include:
- ‘Why you should’ posts
- ‘Reasons why’ posts
These strong statement content are meant to convince your audience without overly promoting.
You are trying to make a sensible argument instead of doing a bland promotion.
5. How-To Content
How-to content is popular in blog posts, but you can also do it various media forms such as videos, podcasts, and pictures.
The ultimate key to bring in conversions is to introduce your call-to-action as a part of the how-to.
A concrete example is to add your item as an ingredient in a recipe video.
You can also present your product as a tool in a DIY tutorial.
These types of content help consumers see how valuable your offer is.
Whether you are looking for better quality in your content or improving your conversions, you can employ these different content types to bring out the best in your marketing strategy.
Content is just one piece of the puzzle.
If you are serious about finally getting a funnel that simply makes you money, I want to invite you to my upcoming mini training:
‘The 9 Ingredients of Virtually Every Successful Funnel’
So go ahead and register and I’ll see you on the other side…