James Altucher once said…
“Read every book, blog, website, whatever about what you want to be an expert in.”
When I got my start in sales funnels, books became some of my best friends. They spoke to me in ways mere humans could not, they were a constant companion when there was no one on the other end of the phone to call, they were there in hotel rooms and on planes and while I was standing in line to get my Starbucks fix.
These are some of my recent favorites – so whether you’re looking for a fresh source of inspiration, education, or just plain entertainment, consider checking these out. There are tons of great titles out there, but these have been really meaningful to me.
1: Expert Secrets
Simply one of the most comprehensive marketing books ever written. The principles here can be applied to not only becoming a recognized expert, but also boosting your online or offline businesses with unparalleled effect. Russell has synthesized hundreds of books and has presented them with his own insights into a bible for practical application.
Be warned, executing the strategies correctly will take effort. This isn’t a book you can read and simply feel good because you read it. You have to apply what it says.
If you’re going to actually use what’s written in this book then you’ll blow past all your expectations of what you thought you could achieve.
2: The 1-Page Marketing Plan
There’s a reason Steve Jobs always approved every piece of marketing material put out (even when they were the largest company in the world)… because marketing is the highest form of leverage you can employ.
This book does an amazing job of taking a broad topic of “Marketing” and make sense of it all, especially concepts for a small to medium business (not Nike or any form of brand advertising). This is not a marketing textbook where the tactics they employ require millions to make a dent. This book makes perfect sense and breaks it down into easy to understand chunks. If you need your marketing dollars to be an investment (positive ROI) and not an expense (negative ROI), this is the book.
Make yourself stop at the end of each chapter and come up with your plan, you will find you have so many great ideas and some clear ways to implement them.
2: Building a Story Brand
Your audience will start paying attention if you do it this way, Donald Miller makes it easy.
I first heard Donald Miller speak on a podcast about marketing businesses online and what he said struck a chord immediately. You must position yourself (or your brand) as the guide – the customer is the hero – not you. His core message in this book is that we all respond innately to stories, and to build your marketing plans specific points within that story.
If you buy one book on marketing this year, make it this one.
What are some of your favorites?
I’d love to hear them — especially if you’re in a season of sales funnels and marketing. Leave a comment below!